This Old Marketing

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and creators. How long will this ad recession last? There are rumors that Meta will announce a …

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening). The writers' strike continues, and now includes generative AI at the center. And...

The next great online battle is that over trust. We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions …

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup …

Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 …

Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A Drake song goes viral that wasn't really Drake. Joe and …

Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already...

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a …