This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

Aug. 12, 2022

Could You Sell Your Content Marketing Division? (336)

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greate…

Episode page
Aug. 5, 2022

Is Twitter Setting Up for a New Acquirer? (335)

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "…

Episode page
July 29, 2022

TikTok Is Due for a Correction (334)

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. TikTok due for a correction? The token soap oper…

Episode page
July 22, 2022

Netflix, TikTok, AI and Acquisitions (333)

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going t…

Episode page
July 15, 2022

Elon Owes Twitter $16 Billion (332) a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.…

Episode page
July 8, 2022

Taking Platform Censorship of Creators Seriously (331)

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China'…

Episode page
July 1, 2022

How Long Does it Take for Content Success? (330)

This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it…

Episode page
June 24, 2022

Twitter's All-in-One Creator Strategy Might Work (329)

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possib…

Episode page