This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

March 17, 2023

A Marketing Masterclass from Ryan Reynolds (367)

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news …

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March 10, 2023

US TikTok Ban Goes Too Far (366)

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" …

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March 3, 2023

Say Goodbye to Free Social Media (365)

The godfather is back for the special #ThisOldMarketing 365 reunion show. In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever? Substack hits …

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Feb. 24, 2023

A Deep Dive into ChatGPT and Marketing AI [Special Episode] (364)

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following: 1. How do you think the development of AI-based search affects brands willingness to make...

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Feb. 17, 2023

Is AI Content a Race to the Bottom? (363)

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers? The disinformation war is over. Disinformation won. And AI content is changing the business model for...

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Feb. 10, 2023

A Special Episode: The Accurate Future of Social Media (362)

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week's sponsor …

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Feb. 3, 2023

An AI Content Buffet with a Side of Search (361)

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT. It's earnings time, as Spotify and Meta both announce...and bounce....

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Jan. 27, 2023

The Future of Podcasting: Is a Bear Market on the Horizon? (360)

This friday is the last day to save $500 at Creator Economy Expo. and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify …

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