This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

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Recent Episodes

Meta to Announce Twitter Competitor Called Instaflop (377)
May 26, 2023

Meta to Announce Twitter Competitor Called Instaflop (377)

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and creators. How long will this ad recession last? There are rumors that Meta will announce a …

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Clear & Present Altman (376)
May 19, 2023

Clear & Present Altman (376)

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening). The writers' strike continues, and now includes generative AI at the center. And...

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The Battle for Trust (375)
May 12, 2023

The Battle for Trust (375)

The next great online battle is that over trust. We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions …

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Robert and Joe Live from CEX: Creator Economy Expo (374)
May 5, 2023

Robert and Joe Live from CEX: Creator Economy Expo (374)

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup …

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AI in Content: How Much Is Too Much? (373)
April 28, 2023

AI in Content: How Much Is Too Much? (373)

Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 …

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Twitter X and Its Boujie Verification Service (372)
April 20, 2023

Twitter X and Its Boujie Verification Service (372)

Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A Drake song goes viral that wasn't really Drake. Joe and …

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TikTok's Lemon8 Battles Instagram (371)
April 14, 2023

TikTok's Lemon8 Battles Instagram (371)

Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already...

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10 Proven Ways to Build an Audience [Special Episode] (370)
April 7, 2023

10 Proven Ways to Build an Audience [Special Episode] (370)

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a …

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