This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

Jan. 22, 2021

The Content War for Creators Has Begun (255)

Big news from Forbes this week as they kick off their "journalist entrepreneur" newsletter program, while Apple mulls over copyin…

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Jan. 15, 2021

Social Media Is the Dread Pirate Roberts of Marketing (254)

Big news this week with big tech and social media taking down Parler, while, according to Edelman, businesses are now most truste…

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Content Acquisitions Go Parabolic (253)

We just had a quarter of content asset acquisitions in a week, including the likes of Travel + Leisure, The Penny Hoarder, Marque…

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Dec. 17, 2020 Special Episodes

252: Inside This Old Marketing [Bonus Takeover Episode]

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo who goes through this history, process and su…

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251: KFC Content Is Better than a Bucket of Chicken

Facebook and the FTC get heated, the local news desert is a real thing (and has a solution), and KFC heats up winter with Mario L…

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Nov. 26, 2020 Special Episodes

250: Thanksgiving Episode & A Trick Moment for Brands

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues and how "the vid" has accelerated…

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Nov. 12, 2020 Celebrity Content

249: Beyonce, New York Times and Morning Brew (Oh my!)

Joe and Robert dig through the recent Morning Brew acquisition, pick apart the New York Times digital subscription model, and won…

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248: The Greatest Marketing Predictions Episode Ever (2021 version)

Joe and Robert bring out the crystal balls to discuss the future of in-person events, the growth of martech, who will be acquired…

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