This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

Dec. 2, 2022

The Dumpster Fire at Twitter: Opportunities? (352)

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the …

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Nov. 25, 2022

Special Episode: Why Is the Media Business So Difficult? (351)

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is tryin…

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Nov. 18, 2022

Watch out Twitter ... Here Comes Mastodon (350)

We start with a review of Twitter. What's the business model going to be? Why should content creators care? And...is there a plac…

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Nov. 11, 2022

B2B Content Marketing: Opportunities and Trends [Special Episode] (34…

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for ma…

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Nov. 1, 2022

Breaking Twitter News: Everything Marketers Need to Know (348)

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter …

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Oct. 28, 2022

Down Goes Meta (347)

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertisi…

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Oct. 21, 2022

Ye Parlays Parler Bet (346)

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properti…

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Oct. 14, 2022

Social Media Giveth, then Taketh Away (345)

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see tha…

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