This Old Marketing
Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!
Recent Episodes
Intuit's Audience Land Grab (289)
Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much …
Content Creation Is Easier Today, Not More Difficult (288)
Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just dif…
Web3, DAOs and the Integration of Marketing/Finance (287)
The world of content creation is changing fast. Intuit buying Mailchimp will lead to more financial/content integration. New Web3…
It's Not Just the Platforms (286)
Joe and Robert discuss the back and forth in the OnlyFans saga and determine it's not just the big social sharing platforms that …
Be Like Red Ventures (285)
Red Ventures is the biggest media company you've never heard of. Want to succeed with your content? Be more like Red. That...and …
Salesforce Launches Netflix for Business (284)
After Joe and Robert predicted that LinkedIn would launch the Netflix for Business a decade ago, Salesforce beat them to the punc…
The Race to First-Party Data (283)
Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.
The Creator Economy and Content Entrepreneurs (282)
The boys breakdown the latest research on content entrepreneurs and then wonder what it will be like when FANG rules the world.
