This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Episodes

July 30, 2021

The Creator Economy and Content Entrepreneurs (282)

The boys breakdown the latest research on content entrepreneurs and then wonder what it will be like when FANG rules the world.

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July 23, 2021

Clubhouse Rises from the Dead (281)

One week Clubhouse is dead. The next week Clubhouse is back. This week, the social audio app seems to be booming again. Joe is fl…

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July 16, 2021

NFTs for Marketing. Boom or Bust? (280)

Budweiser's launch into the marketing NFT realm brings up the question...is this really a thing? Joe and Robert discuss...and it …

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July 9, 2021

All Bets on TikTok to Drive Creator Economy (279)

Instagram. Facebook. Twitch. Don't look now, but TikTok is in the middle of taking over the creator economy.

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July 2, 2021

The NCAA Just Created 500,000 Content Businesses (278)

With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-…

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June 25, 2021

American Express/Meredith Give Departures the Boot (277)

Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for …

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June 18, 2021

American Airlines Lost Its Way (276)

American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is de…

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June 11, 2021

Will Apple Kill Email Newsletters? (275)

Apple's new privacy update could hinder the growth of email newsletters. Or maybe not. In other news, Facebook launches a Substac…

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