This Old Marketing
Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!
Recent Episodes
Gary Vee & Silent Bob First through the Wall with NFTs (270)
Joe and Robert argue again about the future of NFTs and social audio. And then, there's Verizon, and hoping they will find a cont…
Content Marketing = More Marketing, Less Content (269)
Content studios from big brands are moving from Content Marketing 1.0 to 2.0 by focusing on consistent delivery plus heavy promot…
Guess What? Advertising Is Rising (and Growing) (268)
Recent data show advertising is on the rise, both brand advertising and influencer advertising. Where do we go from here? Plus, M…
DraftKings Develops Content Marketing Playbook (267)
After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.
Clubhouse Worth $20 Billion? (266)
The boys get contentious over the new Facebook leak and argue over the valuation of Clubhouse.
LinkedIn & Spotify Get Into Social Audio Game (265)
Not to be outdone, it seems every tech company wants to take on Clubhouse. Well, here comes LinkedIn and Spotify. Plus, more NFT …
Yahoo Plus Nothing While MEL Goes Belly Up (264)
ROKU goes big with marketing services while MEL magazine puts itself up for sale. But can a custom magazine do that? And then the…
Charmin's NFT Jumps the Shark (263)
Facebook launches seductive new program for content creators, while Charmin gets into the NFT race with a TP NFT.
