This Old Marketing
Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!
Episodes
The Creator Economy and Content Entrepreneurs (282)
The boys breakdown the latest research on content entrepreneurs and then wonder what it will be like when FANG rules the world.
Clubhouse Rises from the Dead (281)
One week Clubhouse is dead. The next week Clubhouse is back. This week, the social audio app seems to be booming again. Joe is fl…
NFTs for Marketing. Boom or Bust? (280)
Budweiser's launch into the marketing NFT realm brings up the question...is this really a thing? Joe and Robert discuss...and it …
All Bets on TikTok to Drive Creator Economy (279)
Instagram. Facebook. Twitch. Don't look now, but TikTok is in the middle of taking over the creator economy.
The NCAA Just Created 500,000 Content Businesses (278)
With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-…
American Express/Meredith Give Departures the Boot (277)
Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for …
American Airlines Lost Its Way (276)
American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is de…
Will Apple Kill Email Newsletters? (275)
Apple's new privacy update could hinder the growth of email newsletters. Or maybe not. In other news, Facebook launches a Substac…
