This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

Oct. 15, 2021

The Creator Economy Is Not Failing (293)

If you read the headlines, you might think that the creator economy is failing. That couldn't be further from the truth.

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Oct. 8, 2021

Facebook Conspiracy Theories (292)

Oh yes...Joe and Robert have a number of conspiracy theories that may be but are most likely not true about our favorite company …

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Oct. 1, 2021

9 Content Marketing and Creator Economy Strategies (291 - Special Epi…

In this very special Content Marketing World episode, Joe and Robert break down their keynote presentations, talking about the op…

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Sept. 24, 2021

Grading McKinsey's New Content Marketing Effort (290)

This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling s…

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Sept. 17, 2021

Intuit's Audience Land Grab (289)

Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much …

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Sept. 10, 2021

Content Creation Is Easier Today, Not More Difficult (288)

Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just dif…

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Sept. 3, 2021

Web3, DAOs and the Integration of Marketing/Finance (287)

The world of content creation is changing fast. Intuit buying Mailchimp will lead to more financial/content integration. New Web3…

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Aug. 27, 2021

It's Not Just the Platforms (286)

Joe and Robert discuss the back and forth in the OnlyFans saga and determine it's not just the big social sharing platforms that …

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