This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

Dec. 3, 2021

Special Episode 300: From Apple to Disney and Why We Still Hate Faceb…

In this very special 300th Anniversary show, Robert and Joe answer 10 audience questions covering all the things, with a surprise…

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Nov. 23, 2021

Content Marketing Trends, Pet Peeves and the Best Business Books of A…

A very special Thanksgiving episode where Joe and Robert answer seven earth-shattering questions, including what content marketin…

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Nov. 19, 2021

NFTs for Marketing: Stunts vs. Utility (298)

Current marketing NFT strategies are all short-sighted stunts. The next wave will be about utility. Let's get there fast.

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Nov. 12, 2021

The Token Subscription Model (297)

Could the next subscription model for marketers and media companies rely on the token? Uh, pretty much yes.

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Nov. 5, 2021

Is Facebook's Move to Meta Good or Evil? (296)

Facebook's move to Meta might seem like a PR move, but Zuckerberg wants to create the IOI of the metaverse and this is step one.

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Oct. 29, 2021

The Platform Wars Heat Up (295)

Big earnings week for Snap, Google, Twitter, Spotify and more. The news? Apple's privacy rules are making a big impact on all the…

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Oct. 22, 2021

Donald Trump Launches TRUTH Social (294)

Crazy news week. The former President launches a social network inside a SPAC, and rumors swirl around PayPal buying Pinterest. P…

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Oct. 15, 2021

The Creator Economy Is Not Failing (293)

If you read the headlines, you might think that the creator economy is failing. That couldn't be further from the truth.

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