This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

May 7, 2021

Gary Vee & Silent Bob First through the Wall with NFTs (270)

Joe and Robert argue again about the future of NFTs and social audio. And then, there's Verizon, and hoping they will find a cont…

Episode page
April 30, 2021

Content Marketing = More Marketing, Less Content (269)

Content studios from big brands are moving from Content Marketing 1.0 to 2.0 by focusing on consistent delivery plus heavy promot…

Episode page
April 23, 2021

Guess What? Advertising Is Rising (and Growing) (268)

Recent data show advertising is on the rise, both brand advertising and influencer advertising. Where do we go from here? Plus, M…

Episode page
April 16, 2021

DraftKings Develops Content Marketing Playbook (267)

After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.

Episode page
April 9, 2021

Clubhouse Worth $20 Billion? (266)

The boys get contentious over the new Facebook leak and argue over the valuation of Clubhouse.

Episode page
April 2, 2021

LinkedIn & Spotify Get Into Social Audio Game (265)

Not to be outdone, it seems every tech company wants to take on Clubhouse. Well, here comes LinkedIn and Spotify. Plus, more NFT …

Episode page
March 26, 2021

Yahoo Plus Nothing While MEL Goes Belly Up (264)

ROKU goes big with marketing services while MEL magazine puts itself up for sale. But can a custom magazine do that? And then the…

Episode page
March 19, 2021

Charmin's NFT Jumps the Shark (263)

Facebook launches seductive new program for content creators, while Charmin gets into the NFT race with a TP NFT.

Episode page