This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

Sept. 17, 2021

Intuit's Audience Land Grab (289)

Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much …

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Sept. 10, 2021

Content Creation Is Easier Today, Not More Difficult (288)

Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just dif…

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Sept. 3, 2021

Web3, DAOs and the Integration of Marketing/Finance (287)

The world of content creation is changing fast. Intuit buying Mailchimp will lead to more financial/content integration. New Web3…

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Aug. 27, 2021

It's Not Just the Platforms (286)

Joe and Robert discuss the back and forth in the OnlyFans saga and determine it's not just the big social sharing platforms that …

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Aug. 23, 2021

Be Like Red Ventures (285)

Red Ventures is the biggest media company you've never heard of. Want to succeed with your content? Be more like Red. That...and …

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Aug. 13, 2021

Salesforce Launches Netflix for Business (284)

After Joe and Robert predicted that LinkedIn would launch the Netflix for Business a decade ago, Salesforce beat them to the punc…

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Aug. 6, 2021

The Race to First-Party Data (283)

Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.

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July 30, 2021

The Creator Economy and Content Entrepreneurs (282)

The boys breakdown the latest research on content entrepreneurs and then wonder what it will be like when FANG rules the world.

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