After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory.


Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (

Then the boys go in-depth about the opportunities in print media ( and the increasingly complex role of the CMO (

The news concludes with a heated discussion about brand purpose (check out as well as this amazing Steve Jobs' speech from 1997

The show concludes with Robert's rave about B2B's taking back their websites ( and his rant on cause marketing ( Joe raves about Raspberry Pi's print magazines purchase ( and rants about Mailchimp presents (

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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.