Jan. 13, 2020

225: Coca-Cola Reverts Back to CMO Role. Does It Matter?

Content Marketing with PNR (Pulizzi and Rose)

In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really).

Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes?

The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show.

And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite.

In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model.


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This episode is sponsored by ContentTECH Summit.