Content Marketing with PNR (Pulizzi and Rose)
On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020.
In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry...or does he?
In rants and raves, Joe raves about Ray Dalio's Principles, and shares one of the oldest content marketing examples ever. Robert raves about John Kotter's A Sense of Urgency and discusses the future of content activism.
This episode is sponsored by ContentTECH Summit.