Content Marketing with PNR (Pulizzi and Rose)
In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign.
Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move.
More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies).
In rants and raves, Robert details why IKEA keeps winning and shares an important New York Times article on the importance of Journalism. Joe shares new research on the "State of Writing" and its impact on all marketers and communicators.
This episode is sponsored by ContentTECH Summit.