Content Marketing with PNR (Pulizzi and Rose)
For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category, which really isn't content marketing at all.
Both Mailchimp and Salesforce purchase media properties, further proving that the boys' prediction from the past is coming true - corporate brands are and will continue to buy traditional media assets.
In other news, former 49ers quarterback Colin Kaepernick launches his one publishing venture. The jury is out on whether this is actually a real thing or not.
In rants and raves, Robert rants about the flawed research on the coronavirus that is affecting Corona beer, while Joe raves about Jonah Berger's "The Catalyst" and rants about Audible production.
This episode is sponsored by ContentTECH Summit.