May 14, 2020

236: The Media Business Killed Itself

Content Marketing with PNR (Pulizzi and Rose)


The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy.

In other news, the Financial Times launches a mix group for subscription but doesn't invite any product brands, while thought leadership is everything.

Robert's rants and raves include a Quibi update and that new marketing really isn't new, while Joe discusses an interview with the IAB and the new Riot Games Launch.

Sponsor: CMI's Demand Generation Summit May 19-20

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