Joe and Robert unravel the enigma that is the TikTok acquisition by Microsoft, and then roll into the multiple M&A deals and closings that are rocking the industry.
First, watch the Nike ad if you haven't. Required watching.
TikTok was in the news this week, with a crazy deal in progress with Microsoft.
In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).
This week's sponsor: Content Marketing World