This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

June 18, 2021

American Airlines Lost Its Way (276)

American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is de…

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June 11, 2021

Will Apple Kill Email Newsletters? (275)

Apple's new privacy update could hinder the growth of email newsletters. Or maybe not. In other news, Facebook launches a Substac…

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June 4, 2021

From Rented Land to Rented Land (274)

Joe and Robert explore Donald Trump's strange move to kill his blog, while Axios builds the model media blueprint.

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May 28, 2021

Twitter Is Ready to Ring the Creator Economy Bell (273)

Twitter launches two more creator programs, one that may change the future of the creator economy. And more about NFTs and decent…

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May 21, 2021

Amazon Does What AT&T Can't with Content (272)

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. W…

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May 14, 2021

Hubspot's Quest to Be King of All Media (271)

Marketing automation company Hubspot launches a new podcast network, while Joe and Robert fight some more about Clubhouse and NFT…

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May 7, 2021

Gary Vee & Silent Bob First through the Wall with NFTs (270)

Joe and Robert argue again about the future of NFTs and social audio. And then, there's Verizon, and hoping they will find a cont…

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April 30, 2021

Content Marketing = More Marketing, Less Content (269)

Content studios from big brands are moving from Content Marketing 1.0 to 2.0 by focusing on consistent delivery plus heavy promot…

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