This Old Marketing

Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing and digital content news. Rarely more than an hour and, if not educational, surely entertaining. And don't miss the weekly podcast rants and raves!

Recent Episodes

May 20, 2022

The Webby Award-Winning Episode (324)

This episode could be our ticket to Webby fame. You'll just have to listen to be sure. We, of course, go through the latest Twitt…

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May 13, 2022

NFTs: The Best of Times, The Worst of Times (323)

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass? The New York T…

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May 6, 2022

Anatomy of a Content Creator (322)

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to C…

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April 29, 2022

Marketing Is Marketing (321)

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is most…

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April 22, 2022

When Everything Is Sponsored Content (320)

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored conten…

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April 15, 2022

It's CNN Minus (319)

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the n…

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April 8, 2022

Web3 Will Be More Centralized Than You Think (318)

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is dow…

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April 1, 2022

Tech Companies as Media Companies Becoming Old Hat (317)

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company ou…

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