February 25, 2022
A Web3 Special Episode: Marketing - Media - Metaverse (312)

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. - Examples of what's working and what isn't. -...


In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover:

- The evolution from Web1 to Web2 to Web3.
- The pushback against Web3 and tokens.
- Examples of what's working and what isn't.
- Opportunities for content creators.
- Short-term Web3 predictions.

Links this episode:

Go-to-market in Web3

JP Morgan Enters Web3

Coinbase and TRUST

Why Brands Need to Pay Attention to NFTs

Attend CEX - Creator Economy Expo

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Timestamps: 

00:00 Intro

00:41 Metamates, the new Facebookers

05:06 Introducing this Special Episode on Web3

08:55 Unwrapping the Controversy Surrounding NFTs 

26:47 What Works and What Doesn’t

37:00 NFTs and Tickets

41:58 Other Positive NFTs Projects and Creative Opportunities 

51:00 Short-Term Predictions

59:10 Learn more on Web3 at CEX!

59:50 Outro



Quotes: 

Robert: “ We both need to be able to hold the option that there is a ton of damage being done as the disrupted technology provides new opportunities for us. None of us know what those things are yet.” (15:00).

 

Joe: We don’t know where this is going. There’s a long way to go. There’s something here and it’s worth experimenting with.” (19:55).

 

Robert: “What the technology enables is factional membership or fractional ownership in things that are created by people. That removes some of the limitations or friction on creating an infrastructure to support that.”(21:36).

 

Robert: “Call it elitism, call it whatever it is. We have done it forever. It’s just social signaling that you have money. That will always exist.” (33:32).

 

Joe: "First of all, NFTs will be everywhere the next five years, and you’re not going to call them NFTs. All your tickets are going to be NFTs. Some of your insurance contracts will be NFTs. They are agreements that will be executed on the blockchain. These are what NFTs are.” (34:00).

 

Joe: “You’re going to see one of these digital games that you going to be able to buy a skin or something and move that outside of the game.”(51:54).

 

Joe: “It’s hard to have a discussion about it if you don’t have a digital wallet.”(56:45).