March 18, 2022
Brands Still Shortsighted with #NFTs (315)

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this...


In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.

Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks.

Links this episode include:

HBO Max + Discovery

Instagram All-In on NFTs

Acura Launches New NFT Program

Lacoste Goes Metaverse with Minecraft

Podcasting Ads on Upswing

Nielsen Drama

Yuga Labs Buys CryptoPunks/Meebits

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Timestamps:

 

00:00 Intro

00:34 Joe & Robert Show Love to St. Patrick’s Day!

04:49 Arby’s Rebranding 

10:00 Social Media Marketing World recap

18:12 Future of NFTs and Web3

21:45 Show Outline from Robert

23:25 HBO Max + Discovery+ will Become One Platform

37:28 Instagram + Acura NFTs  

51:20 Podcast Ads are on the Up and Up!

55:22 Rants and Raves: Robert Comments on Nielsen Ratings Drama

58:48 Joe Raves Yuga Buying Crypto Punks 

1:03:40 Weekend Updates + 6 Weeks Until Creator Economy!

1:04:35 Outro  

 

Quotes:

 

Robert: “It’s about building an audience that will take an action. They’ll share. They’ll stay. They’ll comment. They’ll evangelize. It’s about building an ecosystem where they’ll want to stick around.” (15:42)

 

Joe: “Don’t get hung up on the term NFTs or social tokens because all of that is going to change.” (18:09)

 

Robert: “[HBO Max and Discovery] a perfect merger. The audiences are very different. I think the interesting thing is what’s going to happen to AT&T?... Does it get acquired again? Will Comcast buy it up?” (27:16)

 

Joe: “I think you’re going to see more and more of this consolidation… These are going to buy each other up and you’re going to have partnerships where they’re going to be buying each other up.” (29:24)

 

Robert: “If you’re a content creator, a brand or something in between, you should be thinking about how are you building your wall garden. How are you building an island where people want to stay?” (31:57)

 

Joe: “[Acura] made the NFT about the art. The NFT is about access to getting this amazing car. They missed it.” (43:15)

 

Robert: “Right or wrong right now what we’re seeing with the brands most closely aligned with content marketing is how do we deliver interesting and valuable experiences to consumers to make them interested.” (47:41)