Content Marketing Episodes

April 22, 2022

When Everything Is Sponsored Content (320)

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored conten…

Episode page
April 15, 2022

It's CNN Minus (319)

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the n…

Episode page
March 18, 2022

Brands Still Shortsighted with #NFTs (315)

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and t…

Episode page
March 11, 2022

Disney's New Streaming Mistake (314)

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-sup…

Episode page
Feb. 4, 2022

Spotify's Rogan Pains (309)

The Spotify/Joe Rogan situation seems to be gaining momentum as for Apple pastures. , while product analytics company as the M&…

Episode page
Jan. 7, 2022

2022 Content Predictions Episode (305)

Yes indeed! Joe and Robert retrieve their broken crystal balls for another amazing episode of failed predictions.

Episode page
Dec. 31, 2021

2021 Content Creation Year in Review (304)

Joe and Robert go through the top stories of 2021, from NFTs to media buys to (of course) Clubhouse.

Episode page
Dec. 3, 2021

Special Episode 300: From Apple to Disney and Why We Still Hate Faceb…

In this very special 300th Anniversary show, Robert and Joe answer 10 audience questions covering all the things, with a surprise…

Episode page
Nov. 23, 2021

Content Marketing Trends, Pet Peeves and the Best Business Books of A…

A very special Thanksgiving episode where Joe and Robert answer seven earth-shattering questions, including what content marketin…

Episode page
Nov. 12, 2021

The Token Subscription Model (297)

Could the next subscription model for marketers and media companies rely on the token? Uh, pretty much yes.

Episode page
Oct. 15, 2021

The Creator Economy Is Not Failing (293)

If you read the headlines, you might think that the creator economy is failing. That couldn't be further from the truth.

Episode page
Oct. 1, 2021

9 Content Marketing and Creator Economy Strategies (291 - Special Epi…

In this very special Content Marketing World episode, Joe and Robert break down their keynote presentations, talking about the op…

Episode page
Sept. 24, 2021

Grading McKinsey's New Content Marketing Effort (290)

This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling s…

Episode page
Sept. 10, 2021

Content Creation Is Easier Today, Not More Difficult (288)

Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just dif…

Episode page
Aug. 6, 2021

The Race to First-Party Data (283)

Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.

Episode page