In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC.
Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade.
And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name, supposedly with a new mission around the metaverse. Zuckerland? ZikTok? Zinstagram?
The MarTech Alliance released a new report on the state of marketing technology. Robert breaks down the highlights of the report, and what marketing professionals need to do because of it. Get the report here.
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00:32 The Cleveland Browns Lose to Arizona Wildcats; Cowboys Winning Streak
04:45 Bitcoin and Rally Coins are Doing Well; Purchases in Different Currencies
16:34 Former President Trump Launches TRUTH, a Right-Wing Social Network
25:40 PayPal Will Acquire Pinterest for 45B, Set to be the Decade’s Largest Social Media Deal
31:01 Facebook Rebrands to New Name
39:31 MarTech Alliance Issues Marketing Technology Report
53:00 A Word from Our Sponsor: MarTech Alliance
54:09 Robert Rant About Ad Week Skipping Content Marketing; Continues 4-Week Rant
58:54 NFT Definition Rave By Joe
01:04:40 Joe and Robert Updates
Joe: “[Trump] has a content tilt, he’s got a hook, there’s a personality there, there’s a definite mission and stance that differentiates. Leverage the big social platforms…and then move to an owned property. That’s what every content creator needs to do.” (24:44)
Joe: “What’s gonna happen is you’re going to see Amex, Visa, Mastercard and the other ones start buying media sites, content creator sites. It’s going to be nuts!” (29:00)
Robert: “This is Facebook preparing [to be] broken up. And, moving to a more alphabet like structure where they have a parent company, which would be everything Facebook is right now, and then relegating Facebook to one of their companies when they get the order to divest themselves of something. It’ll make it easier for them to divest themselves of those. They could divest themselves willingly.” (36:07)
Robert: “it’s okay! We need to be okay with the fact that marketing technology is difficult… You have to learn it, get involved and become an expert at it. We shouldn’t shy away from that.” (47:18)
Joe: “That’s where we’re headed. You’re going to need to be technology savvy on the marketing side. And, we’re obviously not there yet.” (47:26)