October 22, 2021
Donald Trump Launches TRUTH Social (294)

Crazy news week. The former President launches a social network inside a SPAC, and rumors swirl around PayPal buying Pinterest. Plus, a new martech report tells all.

In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC.

Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade.

And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name, supposedly with a new mission around the metaverse. Zuckerland? ZikTok? Zinstagram?

The MarTech Alliance released a new report on the state of marketing technology. Robert breaks down the highlights of the report, and what marketing professionals need to do because of it. Get the report here.

In rants and raves, Robert rants about Advertising Week. Once again, nothing on content marketing. Plus, a four-week rant continues here. Joe raves about this definition of NFTs.

This Old Marketing can be found on Twitter at #ThisOldMarketing.


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00:00 Intro

00:32 The Cleveland Browns Lose to Arizona Wildcats; Cowboys Winning Streak

04:45 Bitcoin and Rally Coins are Doing Well; Purchases in Different Currencies

16:34 Former President Trump Launches TRUTH, a Right-Wing Social Network 

25:40 PayPal Will Acquire Pinterest for 45B, Set to be the Decade’s Largest Social Media Deal

31:01 Facebook Rebrands to New Name

39:31 MarTech Alliance Issues Marketing Technology Report

53:00 A Word from Our Sponsor: MarTech Alliance 

54:09 Robert Rant About Ad Week Skipping Content Marketing; Continues 4-Week Rant

58:54 NFT Definition Rave By Joe 

01:04:40 Joe and Robert Updates   

01:05:57 Outro 



Joe: “[Trump] has a content tilt, he’s got a hook, there’s a personality there, there’s a definite mission and stance that differentiates. Leverage the big social platforms…and then move to an owned property. That’s what every content creator needs to do.” (24:44)


Joe: “What’s gonna happen is you’re going to see Amex, Visa, Mastercard and the other ones start buying media sites, content creator sites. It’s going to be nuts!” (29:00)


Robert: “This is Facebook preparing [to be] broken up. And, moving to a more alphabet like structure where they have a parent company, which would be everything Facebook is right now, and then relegating Facebook to one of their companies when they get the order to divest themselves of something. It’ll make it easier for them to divest themselves of those. They could divest themselves willingly.” (36:07)


Robert: “it’s okay! We need to be okay with the fact that marketing technology is difficult… You have to learn it, get involved and become an expert at it. We shouldn’t shy away from that.” (47:18)


Joe: “That’s where we’re headed. You’re going to need to be technology savvy on the marketing side. And, we’re obviously not there yet.” (47:26)