This Old Marketing

Joe Pulizzi and Robert Rose cover the week of content marketing, media and digital content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen.

Recent Episodes

March 15, 2024

AI Content: Time Is Running Out to Get Your Content House in Order (4…

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok …

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March 8, 2024

12 Secrets to Content Marketing Success [Special Episode] (418)

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including: The Value of Relationships The Product Content Mindset The Point of View Architecture...

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March 1, 2024

Vice Implodes. What's Wrong with the News Media Model? (417)

Another media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed …

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Feb. 23, 2024

OpenAI, Google, Billy Joel and More AI Craziness (416)

It's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it's just more of the...

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Feb. 16, 2024

Secrets to Growing a Content Brand [Special Episode] (415)

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly...

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Feb. 9, 2024

Is Content Exclusivity Dead? (414)

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label …

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Feb. 2, 2024

Deepfakes and Small Screens Overshadow Marketing in 2024 (413)

Big tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin …

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Jan. 26, 2024

Big Opportunity for Content Marketing Acquisitions (412)

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what we learn from their strategy? Sports Illustrated is...

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