Episodes

Nov. 25, 2022

Special Episode: Why Is the Media Business So Difficult? (351)

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is tryin…

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Nov. 18, 2022

Watch out Twitter ... Here Comes Mastodon (350)

We start with a review of Twitter. What's the business model going to be? Why should content creators care? And...is there a plac…

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Nov. 11, 2022

B2B Content Marketing: Opportunities and Trends [Special Episode] (34…

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for ma…

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Nov. 1, 2022

Breaking Twitter News: Everything Marketers Need to Know (348)

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter …

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Oct. 28, 2022

Down Goes Meta (347)

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertisi…

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Oct. 21, 2022

Ye Parlays Parler Bet (346)

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properti…

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Oct. 14, 2022

Social Media Giveth, then Taketh Away (345)

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see tha…

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Oct. 7, 2022

The Musky Scent of Twitter (344)

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe an…

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Sept. 30, 2022

Creator Economy Goes Bear Market (343)

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different …

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Sept. 23, 2022

Spotify trolls Amazon's Earhole Strategy (342)

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after …

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Sept. 16, 2022

The Future of Content Marketing (341)

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and wha…

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Sept. 9, 2022

Special Episode: Behind the Scenes of This Old Marketing (340)

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and bre…

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Sept. 2, 2022

The Future of Truth Social (339)

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have en…

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Aug. 26, 2022

Google...We Want to See Your Manager (338)

Donald Trump's Truth Social is hitting bigger numbers...but are they big enough? Instagram's changes from social network to conte…

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Aug. 19, 2022

Zuck's Metaverse Is Embarrassing (337)

Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do a…

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Aug. 12, 2022

Could You Sell Your Content Marketing Division? (336)

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greate…

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Aug. 5, 2022

Is Twitter Setting Up for a New Acquirer? (335)

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "…

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July 29, 2022

TikTok Is Due for a Correction (334)

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? The token soap oper…

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July 22, 2022

Netflix, TikTok, AI and Acquisitions (333)

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going t…

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July 15, 2022

Elon Owes Twitter $16 Billion (332)

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.…

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July 8, 2022

Taking Platform Censorship of Creators Seriously (331)

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China'…

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July 1, 2022

How Long Does it Take for Content Success? (330)

This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it…

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June 24, 2022

Twitter's All-in-One Creator Strategy Might Work (329)

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possib…

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June 17, 2022

Web3 and Crypto Are Only Mostly Dead (328)

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent? Ca…

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