March 17, 2023

A Marketing Masterclass from Ryan Reynolds (367)

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news …

Episode page
March 10, 2023

US TikTok Ban Goes Too Far (366)

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" …

Episode page
March 3, 2023

Say Goodbye to Free Social Media (365)

The godfather is back for the special #ThisOldMarketing 365 reunion show. In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever? Substack hits …

Episode page
Feb. 24, 2023

A Deep Dive into ChatGPT and Marketing AI [Special Episode] (364)

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following: 1. How do you think the development of AI-based search affects brands willingness to make...

Episode page
Feb. 17, 2023

Is AI Content a Race to the Bottom? (363)

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers? The disinformation war is over. Disinformation won. And AI content is changing the business model for...

Episode page
Feb. 10, 2023

A Special Episode: The Accurate Future of Social Media (362)

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week's sponsor …

Episode page
Feb. 3, 2023

An AI Content Buffet with a Side of Search (361)

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT. It's earnings time, as Spotify and Meta both announce...and bounce....

Episode page
Jan. 27, 2023

The Future of Podcasting: Is a Bear Market on the Horizon? (360)

This friday is the last day to save $500 at Creator Economy Expo. and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify …

Episode page
Jan. 20, 2023

The Battle for AI Dominance (359)

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI. JPMorgan forgets to do major due diligence in its content marketing purchase, while …

Episode page
Jan. 13, 2023

Inside Joe and Robert's Business Models [Special Episode] (358)

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's changed? What's next? What can you learn? The gents hold nothing back in this very special …

Episode page
Jan. 6, 2023

Apple to Manufacture Snow Goggles (357)

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen? META …

Episode page
Dec. 30, 2022

The Big 2023 Marketing Predictions Episode (356)

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong. The boys discuss: - The fate of TikTok - Where data privacy is …

Episode page
Dec. 23, 2022

Twitter: The Musical (355)

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning. Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in …

Episode page
Dec. 16, 2022

Say Goodbye to TikTok in the USA (354)

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? …

Episode page
Dec. 9, 2022

ChatGPT Goes Matrix (353)

Another crazy Twitter update...plus, will ChatGPT take over the world? All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe …

Episode page
Dec. 2, 2022

The Dumpster Fire at Twitter: Opportunities? (352)

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process....

Episode page
Nov. 25, 2022

Special Episode: Why Is the Media Business So Difficult? (351)

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. Disney is a mess. But the good news? Joe and Robert have some solid ideas on how …

Episode page
Nov. 18, 2022

Watch out Twitter ... Here Comes Mastodon (350)

We start with a review of Twitter. What's the business model going to be? Why should content creators care? And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to …

Episode page
Nov. 11, 2022

B2B Content Marketing: Opportunities and Trends [Special Episode] (34…

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals. In this special episode, Joe and Robert review: - Focus and killing things. - Diversification of...

Episode page
Nov. 1, 2022

Breaking Twitter News: Everything Marketers Need to Know (348)

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators. We cover: - Should Twitter relaunch Vine? - …

Episode page
Oct. 28, 2022

Down Goes Meta (347)

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about? MrBeast's content brand could be …

Episode page
Oct. 21, 2022

Ye Parlays Parler Bet (346)

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties? Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots? And former...

Episode page
Oct. 14, 2022

Social Media Giveth, then Taketh Away (345)

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators. PayPal …

Episode page
Oct. 7, 2022

The Musky Scent of Twitter (344)

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired …

Episode page