Episodes

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting. Coinbase will partner with BAYC on a film project. Robert …

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by …

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company. This week, the boys share the news about Hubspot's creator …

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. In other news, Time and …

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this...

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job! One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. …

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the...

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. - Examples of what's working …

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises. Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes …

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media …

The Spotify/Joe Rogan situation seems to be gaining momentum as for Apple pastures. , while product analytics company as the M&A market heats up. In rants and raves, Robert . Joe comments on the , and . Robert's book recommendation: …

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights. In today's episode, . Will it work and does it matter? And...right-wing commentator Do they have the right, and what's the long-term play? We...

MSFT is buying out the gaming world while a Web3 fight ensues online and we want in.

Paid subscription companies are going M&A crazy, while LinkedIn starts to take B2B media seriously.

Yes indeed! Joe and Robert retrieve their broken crystal balls for another amazing episode of failed predictions.

Joe and Robert go through the top stories of 2021, from NFTs to media buys to (of course) Clubhouse.

Buzzfeed and Forbes get SPACish while the UK advertising police tries to corral Arsenal's token launch.

Another two examples of how social media platforms are throwing content creators to the curb.

Is it possible that stopping social media content production could help, not hurt, your business? Lush gives it a try. Plus Marriott NFTs and a big announcement.

In this very special 300th Anniversary show, Robert and Joe answer 10 audience questions covering all the things, with a surprise introduction from Gary Busey.

A very special Thanksgiving episode where Joe and Robert answer seven earth-shattering questions, including what content marketing trends are on the horizon, and content creation pet peeves.

Current marketing NFT strategies are all short-sighted stunts. The next wave will be about utility. Let's get there fast.

Could the next subscription model for marketers and media companies rely on the token? Uh, pretty much yes.

Facebook's move to Meta might seem like a PR move, but Zuckerberg wants to create the IOI of the metaverse and this is step one.