In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care?
There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go!
Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision?
Podcast image: Universal Pictures
00:37 Wordle’s Gone Viral
02:45 NFL Update
05:44 Last Day to Buy Early Bird Tickets to the CEX: Creator Economy Expo!
09:48 Robert Runs down the Show Agenda
11:48 Microsoft Buys Activision for $69B
22:57 New Data and Advertising Bill
37:10 YouTube Originals is No More
48:11 Joe: Web3 Rave and both have thoughts
01:06:15 Robert Raves about New Edelman Trust Report
01:08:26 Event Planning for CEX; New Epic Content Marketing Book; Other Content Work Updates
Joe: “The way into the metaverse is through communities, especially gaming communities and Microsoft has them. So, if you’re saying who has the advantage to be the dominant player… it’s going to be Microsoft. “ (15:18)
Robert: “It’s about the brand extension. Extending that brand into media platforms that consumers and audiences can trust. And, then you can start leveraging what the big boys are doing which is looking at yourself as a platform.” (19:48)
Joe: “More legislation is coming, right. It’s more lockdown. Data privacy is here to stay and we as creators and marketers need to prepare. This is going to be a thing.” (27:17)
Robert: “If you turned off your content, who would miss it? If you turn it off and nobody tells you I miss it, you know you’re on the wrong track.” (36:53)
Robert: “YouTube and other platform content stars … don’t necessarily translate to other platforms.” (42:12)