The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising? The subscriber model is getting a lot of hate...
The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.
Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?
The subscriber model is getting a lot of hate lately, but there is still hope.
Rants and raves include an interesting NFT launch and a try at Gen Z social media.
This week's links:
Twitter Mulls Ad-Free Platform
Morning Brew Gets to 4 Million Subs
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00:33 The Elon/Twitter Story Continues
17:49 Tonight’s Draft
19:00 Show Outline
20:54 Increase in Google, Facebook, and Microsoft Advertising Spending; YouTube Decreased
29:30 Subscription Services are not Dead (Yet)
47:39 Beauty Company Tied to IPO
55:46 Robert Raves Movember Partnership with Artist Group, Non-Fungible Testicles
58:55 Joe Rants Feeling “Old” on New BeReal App
1:01:51 CEX Starts Next Week!!!
1:04:05 Shoutout to Show Contributors
Joe: “[Elon] basically spent $500 a follower so he would not get kicked off of his rented land. He now has that owned media channel.” (10:21)
Robert: “When Beso bought the Washington Post, we said this is the first of many of these. And by the way, this isn’t the last one. There will be more of these in the future as we start seeing streaming and social media consolidate.” (11:58)
Joe: There’s nothing wrong with ad spending. Advertising is plentiful. We’re in a golden age right now for advertising. It just depends where you’re spending that money. The problem seemed to be with TikTok.” (23:10)
Robert: “I think the deceleration in YouTube is all about TikTok. It’s all about money moving from YouTube ads into TikTok … Your dollar just goes further.” (25:13)
Joe: “It’s never all or nothing. Twitter is not going to become a completely Ad-free platform. New York Times didn’t go, ‘we’re going to subscriptions, that’s all we’re going to do.’ No, they don’t. They still sell advertising. They still do events. They still sell merch … They have 6, 7, 8, 9, 10 different ways they drive revenue.” (34:04)
Robert: “[A client] launch[es] the blog on day one, and people are going, “Where are the leads?” And, it’s like no, that’s not the way any of this works… The value is in the audience. It’s not in the content.” (41:27)