January 20, 2014
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content
Content Marketing with Pulizzi and Rose
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In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.