In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes.  The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017.  Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology.  This week's TOM example: Content Marketing Institute.

This week's links:

1. Less Velocity, More Quality

Marcus Sheridan - who thinks the debate is a false choice

Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketing

Robert Rose - Post on 2015 State of The Enterprise of Content Marketing

2. Content Marketing M&A on the Rise

2014 Biggest Acquisitions

Content Moves To The Middle -

How Much Investment Money Is In Content Marketing Technology

3. The Dawn of the Content Brand

Benefits of The Separate Content Site

Interview with Andrew Davis on Content Brands

LinkedIn Article on the 10 Most Influential Brands on LinkedIn

4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound Marketing

Can We Just please stop using the words Branded Content

10 Content Marketing Buzzwords You’re Going To hear Way Too Much
Released in January of this year: