Oct. 19, 2015

PNR 101: Can Content Save Advertising?

Content Marketing with Pulizzi and Rose

In this episode number 101, Joe and Robert discuss whether content marketing can save advertising.  Does it have to be either/or?  Actually, we think not.  Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves.  Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp.  This week's #ThisOldMarketing example: Westinghouse.

This week's articles:

SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform