Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. This week's TOM example: Pro Football Talk.
This week's story links: