In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup.
This week's article links:
Peak Content the Collapse of the Attention Economy
What Comes After Email
Changing Roles of Chief Content Officer
Account-Based Marketing: Fundamentals every B2B Marketer Must Know
RANTS AND RAVES
#ThisOldMarketing example: Karo Syrup