Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media.
This week's article links:
The Revolving Door of Twitter Executives
IBM Acquires UStream
Why Brands As Publishers Trend Is Utter Nonsense
Gartner Identifies The top 10 Strategic Technology Trends for 2016
Sponsor: Demandbase and Account-Based Marketing