Feb. 8, 2016

PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

Content Marketing with Pulizzi and Rose


In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons.  Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form.  This week's TOM example: Foley Engines.

What $5 Million Can Buy In Digital Media
http://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/
http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/