Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis. Rants and raves include marketing technology and a book about algorithms. This week's TOM example: Burroughs Corporation.
This Week's Story Links:
Google AMP and Search Updates
Branding In The Age of Social Media
Dennis Publishing Is Selling Cars Now