In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers.  This, in turn, becomes a huge opportunity for brands.  In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms.  In other news, native advertising is booming (who knew?).  Rants and raves include Garrison Keillor and Print.  This week's TOM example: Steelcase. 

Today's Episode Sponsor - Ahrefs ( has a 30% off special for PNR listeners, plus a 14-day free trial.  Go here for more -

This week's story links:

Did Facebook Just Deliver a Crushing Blow To Native Advertising
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Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live
2016 Native Advertising Trends For Publishers
Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees
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