Content Marketing with Pulizzi and Rose
In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers. This, in turn, becomes a huge opportunity for brands. In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms. In other news, native advertising is booming (who knew?). Rants and raves include Garrison Keillor and Print. This week's TOM example: Steelcase.
This week's story links: