July 11, 2016

PNR 139: Most Brands Failing at Customer Experience

Content Marketing with Pulizzi and Rose

In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands.  Rants and raves include how stock trading and content marketing are actually pretty similar.  This week's TOM example: Maui Electric.

This week's show links:

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

WPP Spent $1 Billion with Facebook Last Year

Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands

SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b

The Attention Economy and the Demise of Middle Ground