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July 11, 2016
PNR 139: Most Brands Failing at Customer Experience
Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands. Rants and raves include how stock trading and content marketing are actually pretty similar. This week's TOM example: Maui Electric.
This week's show links:
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
The Creepy Dystopian Future of Advertising
http://www.foxbusiness.com/
http://www.foxbusiness.com/
WPP Spent $1 Billion with Facebook Last Year
http://adage.com/article/
This Ad Agency Created An Ad Free Niche Cooking Magazine
http://www.adweek.com/news/
This Ad Agency Created An Ad Free Niche Cooking Magazine
http://www.adweek.com/news/
Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands
https://www.bulldogreporter.
SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b
RAVES:
The Attention Economy and the Demise of Middle Ground
https://www.theguardian.com/
THIS OLD MARKETING