February 19, 2014
PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move
Content Marketing with Pulizzi and Rose
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Overcast
Stitcher
In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.