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July 18, 2016
PNR 140: Compared to Advertising, Content Marketing Still Petite
Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion.
This week's story links:
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream?
http://www.adweek.com/news/
http://www.adweek.com/news/
Why Content Marketing Is Bigger Than Jon Mandel
http://www.mediapost.com/
Should Publishers Use Medium
https://www.baekdal.com/
SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b
Rants and Raves
http://www.wsj.com/articles/