July 25, 2016

PNR 141: How Brands Could Inherit the Web

Content Marketing with Pulizzi and Rose

In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web.  This week's TOM example: Houghton.

This week's story links:

ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration.

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.


Yahoo Sells Core Business to Verizon For 4.8 Billion

Unilever Buys Dollar Shave Club for $1 Billion

Medium Is Launching A Creative Exchange for Writers

T-Brand Studio Is Now A Full Fledged Agency

SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b

Rants and Raves