Content Marketing with Pulizzi and Rose
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web. This week's TOM example: Houghton.
This week's story links:
ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration.
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Yahoo Sells Core Business to Verizon For 4.8 Billion
Unilever Buys Dollar Shave Club for $1 Billion
Medium Is Launching A Creative Exchange for Writers
T-Brand Studio Is Now A Full Fledged Agency
SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b
Rants and Raves