Aug. 22, 2016

PNR 145: The Future Owners of Newspapers? Brand Marketers

Content Marketing with Pulizzi and Rose


For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers.  The boys believe that in the near future, you'll see brands actually owning these media properties.  In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts.  Rants and raves include what's wrong with the buyer persona.  This week's TOM example: Ernst & Young.

This week's story links:

John Oliver on Last Week Tonight - On Journalism
https://www.youtube.com/watch?v=bq2_wSsDwkQ

SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio.  Use code PNR200 to save $200 off registration. http://contentmarketingworld.com 

RANTS AND RAVES 

http://tribunecontentagency.com/article/facebook039s-beautiful-mind/

https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
 
TOM Example: E&Y