Content Marketing with Pulizzi and Rose
In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto. Rants and raves include new contextual content research and a new content program from Starbucks. This week's TOM example: Kodak.
This week's story links: