In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollocks

Google Acquires Famebit to Connect Youtube Creators With Brands

Publishers Become Retailers In The Market For Survival

5 Takeaways From Hubspot’s State of Inbound 2016


Ion Interactive and the User Engagement Lookbook - Check it out here:


THIS OLD MARKETING: Society of Grownups