Content Marketing with Pulizzi and Rose
In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write. Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk.
This week's story links:
Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b