Content Marketing with Pulizzi and Rose
In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues. This week's TOM example: Butterball.
This week's news stories: