Nov. 28, 2016

PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?

Content Marketing with Pulizzi and Rose


In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC.  This week's TOM example: Inbound Marketing (the book).

This week's news links:

 
TOM: Inbound Marketing by Hubspot
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311