In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust.
This week's story links:
Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless
GoPro Cutting 15% of Workforce, Closes Entertainment Unit
How Casey Neistat Used Content Marketing To Sell Beme
CNN to launch new media platform with Casey Neistat
Intelligent Content Conference - Sign up now at http://IntelligentContentConference.com
TOM - The National Trust