In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands. Rants and raves include the history of video games and Generation Z. This week's TOM example: Purina's Chase the Chuck Wagon.
This week's story links:
Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day
Technology Trends That will Transform Content Marketing
2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishers
SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events
THIS OLD MARKETING: Purina and Chase the Chuck Wagon