Jan. 2, 2017

PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought

Content Marketing with Pulizzi and Rose


In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands.  Rants and raves include the history of video games and Generation Z.  This week's TOM example: Purina's Chase the Chuck Wagon.

This week's story links:

Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day
http://adage.com/article/digital/ad-fraud-scheme-cost-advertisers-3-million-day/307235/

Technology Trends That will Transform Content Marketing
http://thenextweb.com/insider/2016/12/22/technology-trends-that-will-transform-content-marketing-in-2017/

2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishers
http://digiday.com/publishers/2017s-going-bloodbath-confessions-beleaguered-independent-publisher/

SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events


RANTS/RAVES
https://blog.hootsuite.com/how-to-create-social-campaigns-for-gen-z/

https://www.youtube.com/watch?v=hER0Qp6QJNU

https://www.amazon.com/dp/B004OC072G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983

THIS OLD MARKETING: Purina and Chase the Chuck Wagon
https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon