April 10, 2017

PNR 178: The New Content Business Model Awaits

Content Marketing with Pulizzi and Rose


This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction.  This week's This Old Marketing: Stockman Insurance.

This week's story links:


How Dennis Publishing’s Willingness To Pivot Underpins Its Profitability
https://www.themediabriefing.com/article/james-tye-dennis-bmas-2017

Zazzle Produces Research On The State of Content Marketing In The UK - 2017
https://www.zazzlemedia.co.uk/the-state-of-content-marketing-survey/

EPISODE SPONSORS
PowerPost and the Five Pillars of Brand Publishing.  Download here: http://cmi.media/pnr178b