In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care.  This week's TOM example: Jan van der Heijden.

This week's story links:

Don’t Get Rid Of The Publisher Position Just Yet
Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes

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This Old Marketing - Jan van der Heijden