July 24, 2017

PNR 193: Amazon, Facebook and Google All Launch New Content Plays

Content Marketing with Pulizzi and Rose

The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy.  This week's This Old Marketing example: Emily McDowell Cards.

This week's story links:

Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages