Content Marketing with Pulizzi and Rose
In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer.
Apple Soars After Resilient iPhone Demand
Google Is Developing Tech for SnapChat Like Media Content