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In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south.  Rants and raves include Stranger Things and the Facebook/Google duopoly.  This week's This Old Marketing example: and Jim Cramer.

Story links:


Apple Soars After Resilient iPhone Demand

Google Is Developing Tech for SnapChat Like Media Content

Researchers Shut Down AI After It Develops Its Own Language


Long Form Content Boosts Engagement But Can Publishers Do it Right
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