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August 07, 2017
PNR 195: Marketers, Not Publishers, Will Win with Long-Form Content
Content Marketing with Pulizzi and Rose
In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer.
Story links:
QUICK HITS
Apple Soars After Resilient iPhone Demand
http://adage.com/article/
Google Is Developing Tech for SnapChat Like Media Content
https://www.wsj.com/articles/
Researchers Shut Down AI After It Develops Its Own Language
IN DEPTH NEWS
Long Form Content Boosts Engagement But Can Publishers Do it Right
http://www.pubexec.com/post/
Hasbro Ends Talks To Buy Lions Gate
https://www.theglobeandmail.
SPONSOR - SMARTLING
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Download the ebook: Translation: A Reliable Recipe for Business Growth
RANTS AND RAVES
TOM - TheStreet.com