Sept. 25, 2017

PNR 202: Mayo Clinic Invests in Voice Search with Amazon

Content Marketing with Pulizzi and Rose

In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff.

This week's story links:


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ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates


Mayo Clinic Offers First Aid Assistance On Amazon Alexa
H/T W. Jeffrey Rice @WJeffreyR