Content Marketing with Pulizzi and Rose
In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.
This week's story links:
Content Marketing World videos at http://cmi.media/video17
Content Marketing Master Classes at https://www.contentmarketingconf.com/