Content Marketing with Pulizzi and Rose
In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company.
This week's story links:
Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.