May 12, 2014
PNR 26: Finding the Moneyball of Content Marketing
Content Marketing with Pulizzi and Rose
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In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm. In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-depth on finding your Moneyball number for Content Marketing. This week's #ThisOldMarketing example: Poetry Magazine.