June 2, 2014

PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report

Content Marketing with Pulizzi and Rose


In this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends.  The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series.  This week's #ThisOldMarketing example: Martin Guitars.