Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider. In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising. Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising. This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet).